Adult Books

£69.50 Numerical Methods with Matlab Ch. 1 Introduction 1Ch. 2 Mathematical background 21Ch. 3 Solving nonlinear equations 53Ch. 4 Solving a system of linear equations 93Ch. 5 Curve fitting and interpolation 179Ch. 6 Numerical differentiation 233Ch. 7 Numerical integration 267Ch. 8 Ordinary differential equations : initial-value problems 307Ch. 9 Ordinary differential equations :

£39.95 Engineering Statistics With comprehensive integration of the PC-based statistical software Minitab and online support through WileyPLUS, this newest edition of Engineering Statistics will serve as a practical introduction for students and a reliable reference for every stage of your engineering career. This work offers the statistics every engineer should know. Stat

£45.00 The Turf Problem Solver The Turf Problem Solver is a solutions-oriented guidebook designed to help turf managers maintain optimal turf conditions. Written by two leading experts, this practical tool offers detailed advice on defining, analyzing, and solving today's most common turf problems. Written by two leading experts, this practical tool offers detailed advi

£13.99 The Irresistible Offer For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer in

£27.95 Marketing Mistakes and Successes Ch. 1 Introduction 1Ch. 2 Burger wars : McDonald's vs. Burger King, Yum et al. 11Ch. 3 Cola wars : Coca-Cola vs. PepsiCo 31Ch. 4 Airliner wars : Boeing vs. Airbus 53Ch. 5 Sneaker wars : Nike vs. Reebok 72Ch. 6 Al Dunlap savages Scott Paper and Sunbeam 91Ch. 7 Ford Explorers with Firestone tires : ill handling a killer scenario 105Ch. 8 Per

£19.99 Marketing Champions Marketing Champions will show you how to debunk common myths about marketing, translate the language of marketing into the language of business, and make marketing matter to corporate leadership. Most important, you'll learn how to define the metrics of marketing success and establish repeatable, transparent processes that show the reasoni

£38.99 Global Marketing Management with Other Global Marketing Management, 4E offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This book prepares the reader to become an effective manager, overseeing global marketing act

£19.99 The Marketing Plan * Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans. Create winning marketing plans like the pros! Whether you're starting a new business or l

£15.99 Frommers Australia from 60 a Day Providing reviews of motels, apartments, B&B's, and more, all with exact prices, this guide comes with dozens of accurate maps, a complete sightseeing guide, and details on the best of Australia's glorious beaches and bush walks, plus the most affordable diving. Here, the authors have uncovered hundreds of fabulous, affordable plac

£75.00 Vibration of Continuous Systems 1 Introduction : basic concepts and terminology 12 Vibration of discrete systems : brief review 333 Derivation of equations : equilibrium approach 684 Derivation of equations : variational approach 855 Derivation of equations : integral equation approach 1236 Solution procedure : eigenvalue and modal analysis approach 1517 Solution procedure :

£64.95 AllDigital Frequency Synthesizer in DeepSubmicron CMOS Helps the reader learn the techniques for designing and implementing an all-digital RF frequency synthesizer that lead the way to the development of low-cost, low-power, and highly integrated circuits for RF functions in deep submicron CMOS processes. This book is intended for students and engineers. This title offers a new and innovative para

£13.95 Chemistry for Dummies Introduction. Part I: Basic Concepts of Chemistry. Chapter 1: What Is Chemistry, and Why Do I Need to Know Some? Chapter 2: Matter and Energy. Chapter 3: Something Smaller Than an Atom? Atomic Structure. Chapter 4: The Periodic Table (But No Chairs). Chapter 5: Nuclear Chemistry: It'll Blow Your Mind. Part II: Blessed Be the Bonds That Tie

£14.99 The Great Formula For Creating Maximum Profit with Minimal Effort Ch. 1 Introduction - H x 2 + O 1Ch. 2 I get 1,000 channels of TV and most of it's crap 3Ch. 3 Chunking 9Ch. 4 The great chunkula 15Ch. 5 The great formula 21Ch. 6 Why the great formula works 23Ch. 7 The great formula step 1 : create the irresistible offer 27Ch. 8 The great formula step 2 : present it to a thirsty crowd 31Ch. 9 The great fo

£55.95 Foundations of College Chemistry Helping readers master the chemistry skills, this book follows a step-by-step approach to problem solving with alternate methods of solution when appropriate. Learning the fundamentals of chemistry can be a difficult task to undertake. The market leader for 35 years, Foundations of College Chemistry has helped countless readers master the chem

£16.99 Book Yourself Solid Original, wildly inspiring, personal, and provocative, Book Yourself Solid sheds new light on traditional ways independent business owners approach sales and marketing and explains simple yet effective techniques that create relentless demand for their services. Praise for Book Yourself Solid - Lead generation and conversion is the heart of an

£31.50 Disaster Response and Recovery Explores the various types of disasters that may occur. This book aims to uncover the myriad of actors that are involved in emergency management as well as the theoretical frameworks from which post disaster activities may be approached. It helps readers gain understanding of the typical challenges to be expected during response efforts. Provi

£31.50 Hazard Mitigation and Preparedness Building Resilient Communities With this book, readers will learn how to apply their knowledge and skills in order to create communities that are more resilient to the impacts of hazards. It clearly presents the major principles involved in preparing for and mitigating the impacts of hazards in emergency management. This resource also provides real-world examples of differe

£12.99 The Unofficial Guide to Marketing Your Small Business 1 Zeroing in on your customer 32 Why customers buy 153 Know your enemies 274 Positioning 435 Goal setting 516 Your marketing plan 617 Public relations 818 Networking 979 Public speaking 11310 Online marketing 13111 Printed pieces 14912 Sales promotion opportunities 16713 In-person marketing 18514 Telemarketing 19515 Branding 21116 Advertising

£77.95 Noise Reduction Techniques in Electronic Systems An updated and expanded edition of this text on noise reduction techniques offers new chapters on controlling the emission from electronic systems, especially digital systems, and on low-cost techniques for providing electromagnetic compatibility. An updated and expanded edition of this text on noise reduction techniques offers new chapters on

£16.99 Frommers Europe Every Frommer's travel guide is up-to-date, with exact prices for everything, dozens of color maps, and exciting coverage of sports, shopping, and nightlife. Whether one is a first-time visitor doing the grand tour or a seasoned traveler planning a multi-country itinerary, Frommer's travel guides are a must. Whether you're a first-

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