Adult Books

£58.00 Marketing Competences and Strategic Flexibility in China In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular, in the area of creating marketing competences and strategic flexibility in the Chinese context, are neither well understood nor effectively discussed by the int

£25.00 The DNA of Customer Experience How Emotions Drive Value Based upon research, this work focuses on the critical role of emotions in forming and sustaining the customer experience and how this is crucial for profitability and business success. It is written by a leading management guru who authored books such as: Building Great Customer Experiences, and Revolutionize Your Customer Experience. The aut

£25.00 Competitive Identity The New Brand Management for Nations Cities and Regions Ever since Simon Anholt coined the phrase nation branding in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places.

£30.99 Contemporary Strategic Marketing Text 11 What is strategic marketing? 32 Understanding consumer behaviour 193 Organisational buying behaviour 394 Understanding the competitive environment 555 Understanding the macroenvironment 736 Strategic marketing analysis 957 Marketing strategy formulation 1158 Relationship marketing strategies 1379 E-marketing strategies 15910 Marketing

£25.00 Luxury Fashion Branding Trends Tactics Techniques Luxury Fashion Branding is a groundbreaking book that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing the origins of luxury fashion, assessing its consumers, and retailing tactics, as well as branding and marketing strategy, business

£36.99 Evil and the God of Love In this classic work, the twentieth century's preeminent philosopher of religion develops a unique defense of God in face of the existence of evil in the world. When first published, Evil and the God of Love instantly became recognized as a modern theological classic, widely viewed as the most important work on the problem of evil to appea

£25.00 Marketing Revealed Challenging the Myths This book presents new ideas and tools for marketing professionals This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and all managers can and should apply some of the practical advice presented in this funda

£45.00 New Humanitarianism List of Figures and Tables Acknowledgments Abbreviations Maps 1 The Politics of New Humanitarianism 1 Argument in brief 3 Formulating New Humanitarianism: Setting the stage 4 The nature of the beast: Organizational behaviour 9 Challenges to the implementation of New Humanitarianism 13 Indicators for successful implementation of wider relief

£45.00 Transforming Learning for a New Worldview List of Figures Pt. I Transformative Learning in Contemporary Global Culture 1 Introduction 32 Contradictions, Incoherence and Confusion 113 Learning to Think Differently 274 Atoms, People and Other Things 475 The Laws of Nature 626 A Flawed System of Ideas 807 Alternative Assumptions 878 A Return to the Perennial Questions 1029 Towards a New

£25.00 Brand Engagement Prologue: Brand Engagement in Context 3Act 1 Brand Engagement, Everyman and the Death of the Hero Leader 11 November 1983 11 What Does Great Brand Engagement Feel Like? 12 The CEO is Dead, Long Live the CEO 15 Are We at the Tail End of Spin? 26 What Characterizes an Effective Chief Engagement Officer? 27 Summary of Key Learnings 29 5 Things to

£18.99 Narrative Perception Language and Faith Many, from a wide range of disciplines, claim that narrative is fundamental to being human. This book presents a coherent thesis to that effect, connecting the Joke and the Story (with comedy and tragedy imply) not only with our perception of the world, with the character of faith and with our faith in each other. Many, from a wide range of di

£17.00 What is Sociology Unlike other post-war sociologists, Norbert Elias has always held the concept of historical development among his central concerns; his dynamic theories of the evolution of modern man have remedied the historical and epistemological shortcomings of structuralism and ethno-methodology. This work presents the major ideas of his work. What is Soc

£19.50 Cultural Complexity A rich, witty, and accessible introduction to the anthropology of contemporary cultures, Cultural Complexity emphasizes that culture is organized in terms of states, markets, and movements. A rich, witty, and accessible introduction to the anthropology of contemporary cultures, Cultural Complexity emphasizes that culture is organized in terms

£44.50 The Columbia History of Jews and Judaism in America Introduction by Marc Lee Raphael 1 Chronological Essays 1 America's Earliest Jewish Settlers, 1654-1820 by Eli Faber 212 Expanding Jewish Life in America, 1826-1901 by Dianne Ashton 473 The Great Wave: Eastern European Jewish Immigration to the United States, 1880-1924 by Eric L. Goldstein 704 American Judaism Between the Two World Wars by

£17.00 From Ritual to Record Originally published in 1978, this book was one of the first to recognize the importance of sports as a lens on the fundamental structure of societies. In this reissue, Guttmann emphasizes the many ways that modern sports, dramatically different from the sports of previous eras, have profoundly shaped contemporary life. Originally published in

£48.50 The Teachings of Modern Christianity on Law Politics and Human Nature v 2 Pt. I The Roman Catholic tradition 1 Pope Leo XIII (1810-1903) 32 Jacques Maritain (1882-1973) 343 John Courtney Murray (1904-1967) 684 Pope John XXIII (1881-1963) 945 Gustavo Gutierrez (b. 1928) 1166 Dorothy Day (1897-1980) 1497 Pope John Paul II (1920-2005) 175Pt. II The Protestant tradition 8 Abraham Kuyper (1837-1920) 2199 Susan B. Anthony

£16.00 Creating Judaism Offers a different way of understanding Judaism that recognizes both its immense diversity and its unifying features. Presenting a series of portraits of Judaism throughout time and from around the globe, this work explores how communities shaped Jewish tradition in light of historical circumstances. What is Judaism? What, if anything, unites

£16.00 Critical Models Critical Models combines into a single volume two of Adorno's most important postwar works -- Interventions: Nine Critical Models (1963) and Catchwords: Critical Models II (1969). Written after his return to Germany in 1949, the articles, essays, and radio talks included in this volume speak to the pressing political, cultural, and philoso

£17.50 Public Vision Private Lives Rousseau Religion and 21stCentury Democracy Reconsiders the political, cultural, and legal nature of modernity in relation to religion. This title argues that the work of Jean-Jacques Rousseau was instrumental in the evolution of modernity. In Rousseau, it pinpoints the origins of contemporary notions of the public and private and their relationship to religion. Public Vision, Private L

£17.95 Past Event and Present Salvation Past Event and Present Salvation Past Event and Present Salvation

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