The Sony KDL-40EX523 is a 40 Inch LED Television from Sony and provides the ultimate in true home cinema with uncompromising picture quality in a stunning design. The KDL-40EX523 is the direct replacement for the award winning KDL-40EX523. This is an ultra slim television utilising Edge LED technology providing the best 2D pictures available on the market.The Sony KDL-40EX523 builds on the success of the previous generation of televisions and introduces numerous of new technologies and enhancements. The Sony KDL-40EX523 uses Sony's new processing chip X-Reality which not only improves the performance of High Definition but also Standard Definition and videos provided from internet services including BBC iPlayer and DemandFive.This LED Television from Sony also features support for Freeview HD among normal Freeview broadcasts. Freeview HD allows you to enjoy BBC One HD, BBC HD, ITV1 HD & 4HD (more HD Channels available in the future) in high definition for free without the need for an external Freeview HD box or a satellite receiver.As with all Sony LED TVs, the Sony KDL-40EX523 Bravia Television incorporates BRAVIA Internet Video which allow you to have access to wide range of applications from interactive games to additional content including BBC iPlayer, Demand Five, Eurosport Player & Love Film. BRAVIA Internet Video now also offers Qriocity, a video on demand portal from Sony that allows you to stream your favourite and the latest movie releases straight to your Television without the need to pop out to your local movie rental store and then repeat the journey to return the discs. Qriocity also allows to watch the content you choose to watch in High Definition and access a wide range of music content that you can stream throughout your home. Sony's Internet Services; Bravia Internet Video and Qriocity can connect to your broadband internet either via Ethernet or via Wireless, integrated into the television.The Sony KDL-40EX523 allows you to make free video and voice calls right from your front room with the inclusion of Skype™ software. A Sony USB video camera with integrated microphone (sold separately) allows you to connect to friends and family on computers, mobile devices such as the iPhone and other Skype enabled BRAVIA televisions.The Sony KDL-40EX523 LED Television also features Sony's latest Eco features allowing you get maximum performance whilst using less energy than previous models. By using LED backlight the Sony EX524 Series is able to use a far significant reduction in power consumption compared to the standard CCFL backlights. This unit also features 'Presence Sensor' which will temporarily turn of the picture to save energy when it detects no movement in the room - allowing further reduction in power usage from this Full HD 3D Television. The Sony KDL-40EX523 Television also features a 'Light Sensor' which adjusts picture output according to the room's ambient light to save energy and reduce electricity bills.Also known as:KDL40EX523, KDL40EX523B, KDL40EX523BU, KDL-40EX523, KDL-40EX523B, KDL-40EX523BU
£479.99
